Why is an attribution model important? What are the most common attribution models? How to choose an attribution model? Where to monitor Business Email List attribution models? Find out everything below! What is an attribution model? The buying process of a person on the Internet is different from that of customers who tend to frequent physical stores. In the online world, the Internet user who accesses a virtual store already knows what he wants to Business Email List buy and simply resolves his doubts about payment methods, models, quality, and Business Email List cheaper prices. However, until the purchase is complete, the user goes a long way.
The journey is even more complicated when the consumer is attracted by a service or product that was not in his plans, but that Business Email List was always necessary at some point in his life. The client's journey can last Business Email List hours, days, and even weeks. An attribution model is responsible for tracking your customer's journey from the first contact they had with your company to the final purchase. Still, most e-commerce make a mistake when evaluating Business Email List the customer's purchase journey: they only review the last page that the customer clicked to make the purchase. The ideal is to understand the impacts of various Business Email List channels: display network (Google), email, an affiliate link, among others.
That way, you can find out which strategies generated the most sales for your business. The old way of marketing based on "assumptions" is no Business Email List more. Now, it is essential to have access to a large amount of data to make the best decisions in your routine. The attribution model helps track display performance, how much Business Email List influence email marketing had on the conversion, or whether the customer had interaction with the product before checkout. Why is an attribution model important? The attribution model is important because it Business Email List follows the user's journey to complete the purchase, showing the influence of each channel on the strategy.